The new San Diego MLS Expansion team officially revealed their club name, crest and colors on Friday October 20, in a festive event for thousands of fans to welcome the identity of the new soccer team in San Diego.

The official name will be San Diego Football Club, and the primary colors will be chrome and azul, shades close to silver and blue.

According to a press release from San Diego FC, the chrome was chosen because “not one color can represent the diversity of San Diego, but all colors can. We embrace chrome to express all colors of the community. A reflection that is always moving, evolving and innovating.”

While the “Azul,” blue in English, is “a shade that connects the deepest parts of the Pacific Ocean to the outer edge of the atmosphere. Both extreme, both strong.”

​​The colors, crest and name were leaked a day early in a report by The Athletic and received mostly negative reactions on social media, but merchandise lines at the event were still packed with fans buying items with the new crest and name.

Through a creative agency based out of San Diego the club says that “extensive research unearthed four principal virtues that define San Diego:

1. Gratitude for this beautiful place we call home.
2. Proud, Not Loud living with a quiet and understated confidence.
3. Diversity of communities, neighborhoods, experiences and cultures.
4. State of Flow, performing at a peak level and embracing our unique rhythm of life.

A major feature in the unveiling video of the crest was the Right to Dream academy. The organization is owned by the principal owners of San Diego FC, the Mansour family, and the MLS team will likely feature many young players who are a part of the academies around the world.

Cody Martinez, the Chairman of the Sycuan band of the Kumeyaay nation recently traveled to Egypt with his family to attend the opening of a Right to Dream academy in Egypt, and spoke about what he learned about the organization.

“They live true to their meaning, true to what they’re saying, giving everybody the right to dream, and we are so happy to be a part of the Right to Dream family,” Martinez said. “We cannot wait to give American youth, Mexican youth and Native American youth that chance to dream.”

The team won’t start play until 2025, but the academy will be built at the Singing Hills Golf Resort on Sycuan land meaning the process of building will be expedited according to Martinez. CEO Tom Penn said the academy would be done by the opening of MLS preseason camp in 2025, and Martinez said in the next 14 months.